Streaming Shake-Up: Ad Tiers Bring Unexpected Perception Boost to Prime Video, Disney+ and Netflix
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“The fact that Prime Video’s mandatory ad model has been met with minimal rejection from its customers suggests that consumers are becoming more accepting of SVOD ads or may not be fully aware of their presence. Our research highlights how well these services are navigating the challenges of the ad-supported model, and we anticipate that this adaptability will play a key role in shaping the future of streaming.”
Philippe Epailly, Head of Quantitative Research, MTM
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