Webinar                                            The Great Unwokening:  Have Hyper Femininity and Masculinity Divided a Generation?

Gen Z are known as the most progressive generation yet, who have pushed the boundaries of identity and dismantled gender norms. But they are much more traditional than they might seem — is a great unwokening is upon us?

Join MTM and our expert panel for a webinar on 3rd July at 4PM BST, to unpack this unexpected cultural panic, uncovered in our latest report.

What will you discover?

• An understanding of the key Gen Z trends from 2024 to 2027 — from the death of the girlboss to the rise of primal masculinity
• What’s driving young men to be more likely than Baby Boomers to believe that feminism has done more harm than good
• Why young women are embracing their hyper-femininity, romanticising the #tradwife lifestyle and fuelling a lucrative ‘girl economy’. 
• The insights and opportunities for brands to disrupt the so-called gender wars and create a more unified future. 

Within this culture of extremes, we will unpack the nuanced behaviours that still give us hope for the future of gender.

Save your spot now!