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title: "What to Watch: The role of prominence in viewer choices"
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## What must streamers do to compete in a saturated marketplace?

### Great content is no longer enough to survive in an increasingly saturated market. 

MTM's latest report digs into the role of prominence in viewer choices. The giants of streaming are all battling for supremacy and smaller players are facing greater competition for a smaller audience. How can your brand survive and thrive in this environment?

Download our report today to understand how to make your brand both 'easy to choose' and 'easy to use' by understanding and optimising:

- Mental availability
- Physical availability
- The challenge of viewer habits
- The window of opportunity

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